Northstar / 202501
weekly clarity84%
↑ 12.8%
Northstar Ops
A calmer command center for teams that need to see the work and move it forward.
Independent web developer
Digital work with
a point of view.
I’m W. Haynes — I design and build sharp, useful websites and digital products for people doing meaningful work.
WH / 01
MAKE
IT
clear.
IT
clear.
build / refine / launch
est. 2024 — online
+
+
01 / Selected work
A few things
worth showing.
A rotating selection of launches, rebuilds, and experiments. Project details are being filled in as the studio grows.
Relay / 202502
relay.
commerce, with
a human pulse
a human pulse
Relay Goods
A warmer, quicker storefront for a small-batch goods company.
Signal / ongoing03
read
slowly
slowly
notes on
attention / 07
attention / 07
Signal Notes
An editorial corner for ideas that deserve more than a scroll and a like.
02 / What I do
Useful from the
first conversation.
Web design
Clear structure, strong visual systems, and interfaces people understand without a tour.
Front-end development
Fast, responsive builds that feel considered on every screen and stay maintainable after launch.
Digital direction
A practical partner for turning a rough idea, legacy site, or ambitious brief into a next step.
“
Good digital work should feel obvious in hindsight — but never forgettable.
03 / The approach
Small teams.
Serious care.
I keep the process close, collaborative, and legible. You get a senior creative partner from the first sketch through the last detail — without a maze of handoffs in between.
01Find the signal
Goals, audience, constraints.
02Make it tangible
Direction, design, working prototypes.
03Make it real
Build, test, launch, improve.
04 / Make something
Have a good
one in mind?
Tell me what you’re building, what’s getting in the way, or simply where you want to go next.
Start a conversationAvailable for select projects2026 / Chicago + remote